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Their sales were still performing well, but their vast product catalog drained the company of resources and monetary funds making them incapable of overcoming their debt. Surprisingly enough, after Vans rise to stardom worldwide in the 60s and 70s among skateboarders and BMX riders alike, they filed for Chapter 11 bankruptcy protection in 1984. By the end of the '70s, Vans has 70 stores throughout California and sell through dealers both nationally and internationally. In 1978, Vans releases the Style 38, or as we know it the Sk8-Hi model - which is their second design featuring the infamous Vans formstripe on the side panel, which was formerly known as the Jazz Stripe. In 1977, Vans' debuts their hallmark silhouettes the Old Skool and Classic Slip-On. Closing out 1976, the world-renowned Vans' OFF THE WALL logo makes its debut to the public. Little know that this model was actually designed in partnership with OG skateboard legends, Tony Alva and Stacy Peralta. This model featured a padded collar and various color-blocked iterations making it highly appealing to the skateboard scene. In 1976, the Vans #95 more commonly known today as the Vans Era silhouette was birthed.
Vans old skool v logo pop skate shoe windows#
One of Vans' most iconic silhouettes the Vans Authentic silhouette was originally dubbed the Vans #44 Deck Shoes (the first model they ever created). The name "House of Vans" is coined Early 70s Skateboarders who like Vans' rugged make-up and sticky sole are seen sporting for the first time and is showcased on the windows of the Anaheim location. Manufacturing and selling direct to consumers out of their store at 704 E. On March 16th, 1966 brothers Pual Van Doren and Jim Van Doren partner up with Gordon Lee and Serge Della to open up Vans - which was originally known as The Van Doren Rubber Company in Anaheim, California.
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